Players’ Lounge – Creator Led Content

Objective: Increase engagement and platform adoption among gamers while respecting social media restrictions related to age and betting.

Strategy: Shift focus from betting to skill-building, partnering with creators to produce game-specific content with tips, tricks, and strategies.

Execution:

• Partnered with gaming creators to deliver short-form video content tailored to each title.

• Highlighted gameplay preparation and strategy as a bridge to confidence in skill-based betting.

• Emphasized community-building and educational content over direct gambling promotion.

Results:

• Boosted engagement and audience trust.

• Increased creator-led content output for sustainable growth.

• Strengthened brand reputation as a gaming-first platform.