Case Studies

Nike Football – NFL Kickoff 2022

Led social and creative strategy for Nike Football’s NFL Kickoff 2022 campaign, using community research and audience insights to celebrate cities, teams, and fans that embody Nike’s ethos of progress.

Players’ Lounge – Creator Led Content

Led content strategy for Players’ Lounge, creating creator-driven campaigns to engage gamers while navigating age restrictions and gambling-related content limits.

HP All-IN Plan

Led the go to market content strategy for HP’s All-IN Plan launch, creating campaigns that humanized the service and engaged multiple audience segments.

Beats by Dre – Tiktok Campaign

Led the TikTok brand launch for Beats By Dre, driving Gen Z engagement through creative influencer strategy, content management, and music partnerships.

Robinhood – Social & In-App Campaigns

Led social and content strategy for Robinhood’s educational and promotional campaigns, including Robinhood Learn and the Galentine’s Day Crypto Gifting initiative, driving engagement, brand sentiment, and user acquisition.