Led social and creative strategy for Nike Football’s NFL Kickoff 2022 campaign, using community research and audience insights to celebrate cities, teams, and fans that embody Nike’s ethos of progress.
Led content strategy for Players’ Lounge, creating creator-driven campaigns to engage gamers while navigating age restrictions and gambling-related content limits.
Led the go to market content strategy for HP’s All-IN Plan launch, creating campaigns that humanized the service and engaged multiple audience segments.
Led the TikTok brand launch for Beats By Dre, driving Gen Z engagement through creative influencer strategy, content management, and music partnerships.
Led social and content strategy for Robinhood’s educational and promotional campaigns, including Robinhood Learn and the Galentine’s Day Crypto Gifting initiative, driving engagement, brand sentiment, and user acquisition.
